Deskripsi Pekerjaan
Trilliun Group is looking for an experienced and dynamic Assistant Manager Brand Marketing to join our team in Pasuruan, Jawa Timur. As a leading manufacturing and distribution company, Trilliun continues to expand its market footprint across Indonesia. In this role, you will be instrumental in executing targeted brand positioning, product marketing initiatives, and cross-channel marketing campaigns to elevate company visibility and market share.
We are seeking a strategic thinker with hands-on campaign execution capability. You will collaborate closely with product development, trade marketing, and digital teams to design cohesive multi-channel marketing plans that resonate with our target B2B and BC audiences. If you possess a proven track record of strengthening brand equity, managing campaign budgets efficiently, and leading marketing teams toward aggressive KPIs, this position offers substantial room for professional advancement.
Join Trilliun Group and accelerate your career within an industry-leading organization dedicated to excellence, innovation, and sustainable business growth.
Tanggung Jawab
- Develop, execute, and monitor comprehensive brand strategies and integrated marketing campaigns to strengthen market position.
- Conduct competitive market research and consumer behavior analysis to identify growth opportunities and market trends.
- Oversee brand identity adherence across all offline, digital, packaging, and point-of-sale marketing collateral.
- Collaborate with cross-functional teams including Sales, R&D, and Supply Chain to ensure seamless new product introductions (NPI).
- Manage marketing budgets, perform campaign performance tracking, and report on key brand equity metrics and ROI.
- Lead and mentor brand marketing executives, driving execution quality, timeline discipline, and professional development.
- Coordinate with external advertising, creative, and media agencies to ensure high-impact campaign deliverables.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 3-5 years of progressive experience in brand marketing, preferably within manufacturing, building materials, or FMCG industries.
- Demonstrated success in leading integrated marketing campaigns and managing multi-channel product launches.
- Strong analytical capabilities with proven expertise in market sizing, consumer insights, and campaign ROI calculation.
- Solid leadership, negotiation, and stakeholder management skills.
- Proficiency in digital marketing channels, social media strategies, and brand activation programs.
- Willingness to be stationed full-time in Pasuruan, Jawa Timur.