Deskripsi Pekerjaan
MRD Media Grup is hiring a strategic and results-driven Marketing Lead to direct integrated online and offline marketing initiatives at our Sleman, DI Yogyakarta office. In this role, you will define comprehensive marketing strategies, oversee campaign execution, and lead a dynamic team to accelerate brand visibility and customer acquisition.
As our Marketing Lead, you will bridge creative storytelling with data-driven performance. You will hold end-to-end accountability for multi-channel growth, optimizing digital campaigns across paid, owned, and earned media while directing high-impact offline activations. Ideal candidates bring sharp analytical acumen, hands-on digital marketing proficiency, and a proven ability to lead teams toward measurable business KPIs.
Tanggung Jawab
- Formulate, execute, and optimize integrated marketing strategies covering both online and offline channels.
- Lead, mentor, and evaluate the marketing team to achieve key quarterly performance indicators.
- Oversee paid media planning, budgeting, and performance execution across Meta Ads and Google Ads.
- Direct organic growth initiatives including SEO, social media management, and content distribution.
- Coordinate on-the-ground activations, brand partnerships, and community marketing efforts.
- Analyze campaign metrics across platforms to deliver actionable performance insights and executive reporting.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3 years of marketing experience with demonstrable experience in a lead or managerial role.
- Strong background across performance marketing, SEO, content strategy, and offline brand activations.
- Proficiency in analytics and campaign management tools (Google Analytics 4, Meta Business Suite, Google Ads).
- Demonstrated capability to manage marketing budgets and deliver measurable ROI.
- Excellent leadership, project management, and cross-functional communication skills.
- Fluency in Indonesian and professional working proficiency in English.