Deskripsi Pekerjaan
Lock & Lock Indonesia is seeking an analytical, results-driven Performance Marketer to manage and scale paid acquisition channels. In this role, you will plan, execute, and optimize multi-channel performance campaigns across Meta Ads, Google Ads, TikTok Ads, and major marketplace platforms (Shopee, Tokopedia, Lazada) to drive measurable revenue growth.
As part of our digital marketing team, you will collaborate with brand managers, content creators, and e-commerce specialists to test creative assets, build high-converting funnels, and maximize Return on Ad Spend (ROAS). You will rely heavily on web and app analytics to identify drop-offs, optimize customer acquisition costs (CAC), and improve customer lifetime value (LTV).
This is a contract position offering competitive compensation, exposure to large-scale consumer product retail, and direct impact on business growth through data-backed marketing strategies.
Tanggung Jawab
- Develop, launch, and optimize paid digital campaigns across Meta Ads Manager, Google Ads, TikTok Ads, and marketplace ads.
- Monitor, analyze, and report key performance indicators including CAC, ROAS, CPC, CTR, and conversion rates on daily and weekly cadences.
- Collaborate with graphic designers and copywriters to develop high-performing creative assets and systematically A/B test ad variations.
- Conduct deep-dive funnel analyses using Google Analytics 4 (GA4) and marketplace insights to identify drop-off points and optimize user journeys.
- Manage monthly advertising budgets efficiently, reallocating spend dynamically to high-performing campaigns and target audiences.
- Implement and verify conversion tracking pixels, custom events, and product catalog integrations across all channels.
Kualifikasi
- 2+ years of hands-on experience in performance marketing, paid acquisition, or digital media buying, preferably in retail, FMCG, or e-commerce.
- Proven track record managing mid-to-large monthly ad budgets with demonstrable ROAS improvement.
- Deep technical proficiency with Meta Ads Manager, Google Ads (Search, Display, Shopping), and TikTok Ads Manager.
- Experience managing in-platform marketplace ads on Shopee and Tokopedia.
- Strong command of analytics platforms (Google Analytics 4, Google Tag Manager, Looker Studio/Data Studio).
- Strong analytical and quantitative skills with proficiency in Microsoft Excel or Google Sheets (pivot tables, lookup functions).
- Excellent communication and stakeholder management skills in both Bahasa Indonesia and English.