Deskripsi Pekerjaan
We are seeking an ambitious, results-driven PR / KOL Assistant Manager to spearhead our brand communications and influencer marketing initiatives in Indonesia. In this role, you will take ownership of end-to-end public relations and influencer campaigns, building authentic connections between our brand, industry tastemakers, and our target audience.
As the PR / KOL Assistant Manager, you will collaborate closely with cross-functional marketing teams to design impactful narratives, manage media relations, and optimize our Key Opinion Leader (KOL) network across platforms such as Instagram, TikTok, and YouTube. The ideal candidate blends strategic planning with strong relationship-building and data-informed decision-making to drive measurable brand awareness, engagement, and ROI.
This is an exceptional opportunity for a senior specialist or assistant manager ready to scale high-visibility campaigns within a fast-moving, competitive market.
Tanggung Jawab
- Develop and execute integrated PR and KOL strategies aligned with overall brand and commercial objectives.
- Identify, vet, and manage relationships with tier-1 to micro-influencers, content creators, and agency partners across Indonesia.
- Oversee end-to-end influencer campaign execution, including briefing, contract negotiation, content review, and live tracking.
- Cultivate relationships with media contacts, journalists, and publications to secure earned media placements and brand coverage.
- Monitor public sentiment, brand mentions, and competitor activity; provide proactive PR solutions and reputation management.
- Analyze campaign performance metrics (reach, engagement, conversion, ROI) and produce data-driven post-campaign reports.
- Collaborate with internal creative and performance marketing teams to ensure cohesive brand storytelling and asset alignment.
Kualifikasi
- Bachelor’s degree in Public Relations, Marketing, Communications, or a related discipline.
- 3 to 5 years of hands-on experience in PR, influencer relations, or KOL management in Indonesia.
- Established network of Indonesian influencers, talent agencies, and media outlets.
- Demonstrated experience in campaign budget management and contract negotiations.
- Proficiency with social analytics, influencer vetting platforms, and reporting tools.
- Strong verbal and written communication skills in both Indonesian and English.
- Solid organizational skills with the ability to manage multiple concurrent campaigns in a fast-paced environment.