Deskripsi Pekerjaan
Golden TW Realty Development Corporation is seeking an experienced, results-driven Digital Marketing Strategist to steer our online presence and accelerate business expansion in the prime property sector of Malay, Aklan.
In this role, you will design, deploy, and scale comprehensive digital marketing campaigns tailored to high-value real estate developments. You will orchestrate performance marketing, organic search optimization, and strategic content distribution to generate qualified investor and homebuyer leads. Working closely with sales and executive teams, you will establish measurable KPIs, monitor acquisition metrics, and continually optimize funnels to maximize return on ad spend (ROAS).
The ideal candidate is an analytical and creative marketer with a solid track record in conversion-focused digital campaigns, audience segmentation, and multi-channel acquisition. If you excel at turning market insights into actionable growth strategies within a dynamic real estate environment, we want to hear from you.
Tanggung Jawab
- Formulate and execute end-to-end digital marketing strategies across paid search, social media, email, and organic channels.
- Design, manage, and optimize paid acquisition campaigns (Meta Ads, Google Ads) to acquire qualified real estate leads.
- Conduct keyword research, technical audits, and content planning to maximize search engine visibility for property listings.
- Analyze full-funnel performance metrics using web analytics platforms to report actionable ROI insights to management.
- Collaborate with graphic designers, copywriters, and sales personnel to create high-converting landing pages and promotional materials.
- Manage social media profiles, community engagement, and brand reputation across all primary networks.
- Monitor competitor activity, industry benchmarks, and emerging digital trends within the regional real estate sector.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
- At least 3 years of hands-on experience in digital marketing strategy, performance marketing, or lead generation.
- Proven track record managing paid search and social campaigns with measurable conversion improvements.
- Demonstrated proficiency in Google Analytics, Google Ads, Meta Ads Manager, and modern SEO tools.
- Strong understanding of conversion rate optimization (CRO), lead nurturing, and email marketing workflows.
- Excellent analytical, project management, and written communication skills.
- Prior experience in real estate marketing or hospitality development is highly advantageous.