Deskripsi Pekerjaan
PAPERBALLAD Sdn Bhd is hiring a talented and data-informed Social Media Manager (Growth & Storytelling) in Kuala Lumpur. This role spearheads brand narrative execution, producing multi-platform content campaigns that capture attention, foster community loyalty, and drive measurable audience expansion.
As our lead storyteller, you will translate strategic client objectives into high-impact digital narratives across Instagram, TikTok, LinkedIn, and YouTube. You will merge data-backed distribution tactics with editorial vision to grow reach and retention. The ideal candidate pairs creative instinct with rigorous analytical tracking, converting social impressions into sustained brand affinity.
Tanggung Jawab
- Develop, plan, and execute comprehensive social media growth strategies tailored to diverse client brand profiles.
- Conceptualize, write, and oversee production of high-engagement short-form video, static visuals, and copy across TikTok, Instagram, and LinkedIn.
- Track and evaluate core KPIs, algorithmic shifts, and audience metrics to continually refine publishing schedules and formats.
- Define and safeguard distinctive tone of voice, aesthetic consistency, and narrative integrity across all touchpoints.
- Work alongside design, video, and marketing teams to produce high-standard creative deliverables on tight deadlines.
- Supervise direct audience engagement, proactive community outreach, and comment sentiment management.
- Identify emerging social trends, audio cues, and platform features to capture organic viral momentum.
Kualifikasi
- 3+ years of hands-on experience in social media management, digital marketing, or brand storytelling.
- Demonstrated track record of scaling social accounts organically with verifiable engagement and growth metrics.
- Advanced command of short-form video frameworks (Reels, TikTok, Shorts) and platform distribution algorithms.
- Exceptional copywriting, scriptwriting, and editing skills in English; working proficiency in Bahasa Malaysia is an advantage.
- Working proficiency with content creation and editing suites such as CapCut, Adobe Creative Suite, or Canva.
- Practical experience with Meta Business Suite, native analytics tools, and third-party social scheduling platforms.
- Strong organizational and multitasking capabilities to manage concurrent client campaigns effectively.