Deskripsi Pekerjaan
We are seeking an experienced and strategic Senior Marketing & Communications Professional to join our team in Senai, Johor. In this role, you will take ownership of brand positioning, multi-channel marketing campaigns, and corporate communications to drive measurable business growth.
As an established industry player, we value proactive leadership, cross-functional collaboration, and data-backed creative strategies. You will manage both internal and external communication pipelines, ensuring consistent messaging across digital channels, public relations, and partner networks. This role is ideal for a senior practitioner who thrives in dynamic environments and possesses a track record of building impactful campaigns from inception to execution.
You will work closely with executive leadership to translate commercial targets into actionable marketing roadmaps. The ideal candidate brings deep familiarity with Malaysian market dynamics, strong analytical acumen, and exceptional stakeholder management skills to elevate our corporate profile.
Tanggung Jawab
- Develop, execute, and monitor comprehensive multi-channel marketing and communications strategies aligned with corporate objectives.
- Lead content creation and brand narratives across digital platforms, press releases, newsletters, and collateral.
- Analyze campaign performance metrics and customer engagement data to optimize ROI and strategy.
- Manage external agency partners, vendors, media outlets, and key industry stakeholders.
- Coordinate public relations, crisis communications, and internal messaging frameworks.
- Conduct market research and competitor benchmarking to identify growth opportunities in regional markets.
- Oversee event planning, industry trade shows, and brand activations across the region.
Kualifikasi
- Bachelor's degree in Marketing, Mass Communications, Business Administration, or a related discipline.
- Minimum 5 years of progressive experience in marketing communications, brand strategy, or corporate communications.
- Demonstrated expertise across digital marketing channels, content management systems, and campaign analytics tools.
- Strong bilingual communication skills in English and Bahasa Malaysia (written and spoken); Mandarin proficiency is an advantage.
- Proven project management capabilities with the ability to handle multiple priorities under tight deadlines.
- Deep understanding of regional consumer and B2B communication trends across Johor and Malaysia.